Our journey to create Le Lieu BBQ began with individual research into our respective cuisines, French and American barbecue. We delved into the history, techniques, and signature dishes of each culinary tradition to gain a solid understanding of their unique characteristics. After our initial research phase, we joined forces to share our findings and brainstorm ideas for the restaurant concept, name, and branding.
We embarked on a logo ideation phase, exploring various design elements and typography options that would effectively represent our fusion concept. Simultaneously, we experimented with potential names that captured the essence of both cuisines while maintaining a catchy and memorable ring.
Once we settled on the name "Le Lieu BBQ," we moved on to the branding stage, carefully selecting colors, fonts, and imagery that reflected the fusion of French and barbecue cultures. We opted for a pastel, sketchy color scheme that beautifully melds the artistic styles of the two cuisines, resulting in a visually captivating and harmonious brand identity.
Throughout our collaboration, we combined our individual strengths and ideas, ensuring that the final concept truly showcased the best of both worlds. The Le Lieu BBQ project enabled us to refine our research, brainstorming, and design skills while creating an innovative dining experience that celebrates the fusion of diverse culinary traditions.
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